Desk Customer Analytics
Covers cohorts and experimentation
Looks at customer cohort analysis, value, attribution and experimentation practice for online retailers.
Ecommerce Insight Desk
A desk for Australian ecommerce teams covering measurement planning, analytics, attribution, dashboards, data quality and experimentation.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Ecommerce Insight Desk covers how Australian online retailers measure demand, customers and margin. It will examine event tracking, funnel and cohort analysis, attribution, dashboard design and the operational habits that keep ecommerce data trustworthy.
Written for Australian ecommerce analysts and growth managers.
- 01Measurement Planning
- 02Event Tracking
- 03Funnel Analysis
- 04Revenue Analytics
- 05Attribution
- 06Data Quality
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Measurement
Covers tracking and data quality
Examines measurement plans, event tracking, data quality and analytics operations for ecommerce teams.
Desk Trading Analytics
Tracks revenue, margin and stock
Focuses on revenue and margin analytics, product performance, promotions and demand and stock analysis.
How we work
Written for the people who decide
Measurement, analytics and experimentation for online retail teams. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.